LIMA UK ANNOUNCES SPEAKER LINE UP FOR LICENSING ESSENTIALS COURSE.

NEW YORK, NY -- The following information was released by the International Licensing Industry Merchandisers' Association (LIMA):

Posted by Christina Attardo

LIMA UK, part of the trade organisation for the $180+ billion worldwide licensing industry, has confirmed the speaker line up and programme for its annual Licensing Essentials Course scheduled for 12th May at a spectacular new venue, Hotel Verta in Battersea, London (www.hotelverta.com).

Traditionally aimed at newcomers to licensing, the all-day course focuses on both the essentials of licensing as well as giving delegates exclusive insights into the very latest trends and best practice.

The first morning session will focus on the fundamentals of licensing and the role of the licensor and licensee, whilst the second half will look at essential legal and financial know-how.

The afternoon will take some current trends and best practice, with exclusive sessions from industry experts on knowing your customer - in this case focusing on the children's market - understanding what social media and internet use shows about children's buying intent and understanding and reaching children on their terms.

The final session of the day will reveal new opportunities for licensing in today's retail environment, taking the fashion and music industries as case studies.

LIMA has attracted speakers from the breadth of the licensing industry and they include:

Bettina Koeckler, Senior Vice President, Chorion

Helen Webster, Licensing and Marketing Director, Blueprint Designs

Stuart Burns, Partner, Fisher Forensic

Mark Shipley, Director, Shipley Solicitors

Lucie Follett, Managing Director, Maven Metrics

Gary Pope, Founding Partner, Kids Industries

Jeremy Goldsmith, Managing Director, Event Merchandise

Roger Wade, Managing Director, Brands Inc

Kelvyn Gardner, Managing Director, LIMA UK

LIMA is also able to announce that it has secured a preferential rate for delegates staying over at its venue. u135 plus VAT including breakfast -- a saving of over u70 on the standard rate.

Early bird rates are available now and LIMA members will benefit from additional discounts, although everyone is welcome to attend. To reserve a place, please fill in the application form which can be found at this link: www.licensing.org/uk/springfling. For all other questions, please contact Saphia Maxamed, LIMA Membership Services Manager on +44 1908 802 863 or by emailing: smaxamed@licensing.org.

Kelvyn Gardner, Managing Director of LIMA UK, comments, "Our stellar line up will not only ensure that delegates go away with a solid grounding in the fundamentals, but with sessions on up and coming areas like fashion, music and digital media, will also give them the very latest tips and techniques to incorporate into their licensing programmes - this is information that they will not get elsewhere."