How many times have you called a customer service number and were promptly encouraged to visit the company's Web site for faster service? It has become an increasingly common occurrence and appears to be an axiom of modern life, in which technology is designed to replace human contact and cut costs. While some companies are turning to technology for this sort of customer service, some customers actually prefer to self-serve or bypass human contact to get instant access to information.
As a result, people increasingly are turning to the Internet as a starting point to seek information and communicate. Oddly enough, this can be especially true in the behavioral health field, where getting information online or communicating …
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